NATURAL BEAUTY

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Our Concept

Natural Beauty has dedicated over 50 years to unlocking the mysteries and vitality of the skin, working alongside top cosmetic scientists. Guided by its commitment to intensive nourishment, the brand focuses on revitalizing the skin from within, restoring its natural radiance and health from the inside out.

Miracle won’t happen overnight, but we are certain that beautiful, healthy skin is built on safe, scientific care and consistent, intensive nourishment.

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NATURAL BEAUTY 东森自然美 BIO UP Natural Beauty 科美研 NATURAL BEAUTY 东森自然美 NATURAL BEAUTY 东森自然美 BIO UP Natural Beauty 科美研

Our President

In the pursuit of beautiful skin, the legendary president of Taiwan’s Eastern Multimedia Group, Gary Wang (王令麟), acquired Natural Beauty in 2018. Founded in 1972 by Dr. Cai Yanping, the brand has long championed the philosophy that “Nature is Beauty.” This acquisition not only continues that enduring legacy but also upholds the brand’s pioneering spirit in the beauty industry.

Natural Beauty, with its deep-rooted legacy and robust R&D, is superbly positioned to capture these trends. Its strengths — biotechnology-meets-nature formulations, rooted in “Nature is Beauty”, and enriched by decades of scientific innovation — make it a standout contender in both Taiwanese and Chinese beauty markets where authenticity, efficacy, and clean ingredients reign supreme.

Unique Skin Care

Using advanced extraction technology to extract natural plant essences which are essential to nourish the delicate tissues of different skin compositions. By using a unique massage method to guide the penetration of nutrients, open up skin meridians to deeply clean the skin. Subsequently, with a complete range of health supplements, it revitalizes the skin from the inside out.

Promoting Scientific Beauty

Finally, through scientific skin detection and monitoring, we are able to gain in-depth insights and understand the inner transformation of the skin. This opens up a journey of natural beauty to every skin. Dongshen’s Natural Beauty unveils the secret beauty of Asian skin.