NATURAL BEAUTY

bio up pro-x age defying cream packshot

Our Story

BIO UP by Natural Beauty is a curated range of eco-friendly skincare, thoughtfully designed to enhance your natural beauty while caring for the planet. Blending advanced biotechnology with nature-inspired formulas, BIO UP delivers effective, gentle, and sustainable solutions for healthy, radiant skin.

Natural Beauty is a Taiwan-based skincare and beauty brand, renowned for its biotechnology-driven natural skincare line and its standing as a leading multinational beauty company. Founded in 1972 by Dr. Yanping Cai, Natural Beauty has always upheld the philosophy “Nature is Beauty,” building a strong foundation in Taiwan and expanding to markets worldwide. In 2002, Natural Beauty Biotechnology Co., Ltd. was successfully listed on the Hong Kong Stock Exchange Main Board. In 2018, Taiwan’s Eastern Multimedia Group acquired Natural Beauty, combining strengths to create a multi-million-dollar beauty empire that continues to set benchmarks in the global beauty and cosmetics industry.

Unveiling the story of Natural Beauty.

Natural Beauty

Introduce to you about Natural Beauty in 1 minute.

Collaborate with Professional Medical Team

Through the collaborations between Natural Beauty and many international pioneer biomedical R&D teams from the United States and Europe for 40 years, we advocate the use of natural plant extracts, coupled with advanced biotechnology to develop skincare products suitable of Asian women. Among them is the Harvard NB Biotechnology SCT technology used in the NB-1 skincare series, which obtained a US patent in 2008. It delivers the secret of eternal youth to women. In 2021, our NB-1 Anti-wrinkle Series struck 1 Gold 1 Silver in Monde Selection 2022, an international & independent quality institute that evaluates worldwide consumer products. This serves as evidence for all to witness our outstanding and effective skincare products.

One-Stop Service for Skin

Natural Beauty product lines include salon-grade and over-the-counter skincare products, health supplements, and essential oils. It has more than 1,000 outlets of professional skin care center that offers a one-stop-services for conducting skin testing, monitoring, skincare services, and product offerings. At present, they are based in Taiwan, Mainland China, Hong Kong, Macau, and Malaysia. By leveraging the advantages of R&D, we can produce our products in-house. Our production plants are located in Shanghai and Taipei with a total of three factory plants and a biotechnology R&D centre. We have more than 2,500 employees and beauticians worldwide.

Natural Beauty Centers

Across Asia

Natural Beauty has established a strong presence in Malaysia and remains dedicated to delivering an authentic, high-quality over-the-counter skincare experience. Our mission is to make the luxury of healthy, radiant skin accessible to every Malaysian.

Solutions For You